The rapper was trending on social media last month after she struck an adorable connection with Penn Badgley after he lauded her “genuine relationship” with her social media platforms during an event for his Netflix series ‘You.’ Later, the two modified their Twitter profile images to include the other.
Cardi B has made history by becoming the Founding Creative Director and a founding member of Playboy’s future creator-led platform, CENTERFOLD. The singer announced the news on Twitter, expressing her delight for the new endeavor.
Cardi B has been named Playboy’s first Creative Director in Residence. The rapper will collaborate with the lifestyle brand on fashion and sexual wellness merchandise, editorials, and other projects.
“It’s a dream come true to be a part of the Playboy family.” I can’t believe it’s true. I’ve had a connection to Playboy for as long as I can remember. It is the original forum for uninhibited creativity, and its great legacy of battling for personal freedoms inspires me. “I already have so many ideas – I can’t wait,” the musician said of the cooperation. Cardi B will also serve as the Founding Creative Director of CENTERFOLD, Playboy’s new creator-led platform that will compete with services such as OnlyFans.
“Creators today deserve to express themselves freely and uninhibited,” the artist said of her new role and the impending creator-based service, which is set to launch later this month. They have earned the right to feel secure in their creativity and sexuality. And they have earned the right to control their own destiny. This is the essence of CENTERFOLD.”
Fans can expect co-branded merch launches centered on fashion and sexual wellness, as well as Cardi B-created experiential activations.